SUPER SERUM

Whenever experts get on to ‘step four’ of their skincare ‘regimen’, I have to stop them. Not only is the word ‘regimen’ a uniquely joy-sapping Americanism that can only ever be spoken in a Californian whine, but step three is as far as I’ll go with daily skincare.

I don’t want to look like human potpourri any more than anyone else, but once you start getting into fourth and fifth steps it means forfeiting something that’s important to me – whether that’s time with my husband or child, time with a book, or simply time existing in the now and not some vaguely desperate and unrealistic hope of what the future could be, if only I were to put the hours in. I care about my skin, but I will never care enough for step four.

I also refuse to buy into the ‘layering’ marketing myth used in both the bedding and beauty worlds: the mattress toppers and mattress-topper protectors (and their dermatological equivalents) that have us living Princess and the Pea-style existences, all in the vain hope that step four, five or six will be the game changer. If a beauty product is efficient it should work alone, save you time and slow down time – since halting it may be a little too much to ask. Step one of any three-step regime (followed by an SPF moisturiser and an eye cream) is of course the super-serum.

Publication: Telegraph Magazine

Date: 03 March 2018

Circulation: 477,927

Product featured: Super Serum Advance+

 

Publicationtelegraph.co.uk

Date: 03 March 2018

Unique monthly visitors: 120,000,000

Product featured: Super Serum Advance+

Link: https://www.telegraph.co.uk/beauty/skin/face-changing-super-serums-can-one-quick-step-better-looking/